Who are you?
Sally A. Edwards and Sarah J. Edwards
Where are you from and where are you now?
We
were born in Plymouth, Devon – we're twins and had quite a nomadic
upbringing in many places throughout England and Scotland, we settled
in London in 1994.
What do you currently do at BLAG Magazine?
Sarah: Co-Publisher, Co-Editor and Photographic Director. We also put on events and are creative consultants. Sally: Co-Publisher, Co-Editor, Design and Art Director.
What kind of schooling and experiences prepared you for the creation of BLAG?
Sarah:
I didn't love school, in fact I hated every minute. I was pretty much
an academic failure – when it came to exams. Except art, so I
definitely used that as a time to get inspired. Experiences
that led to the editorial and photographic aspect of BLAG are
originally from more of a observational point of view. I used to do
music PR for bands like Beastie Boys, Foo Fighters and I still look
after Public Enemy, so just watching their shoots and interviews made
me think about how we'd approach our subjects for BLAG - no gossip,
just honest conversation and honest shoots (and there's a lot of fun in
the honesty.)
Sally:
I couldn’t wait to be a grown-up from the age of 7 and was always
making things and being creative. My main childhood memories were
drawing and painting. I was average in English, Maths and Sciences, but
like Sarah, Art was my strong point. I don’t really remember the
transition of wanting to be a graphic designer, but in my mid to late
teens this was the route I chose for a career. I was always really into
magazines right from as soon as I was old enough to get a weekly order
from the local newsagent.
As
soon as I was old enough to travel to London, I’d buy international
magazines that weren’t available where I lived. They included Raygun,
Bikini, Interview and the original Details. These were really
inspirational, that and my love of music drove me to want to start a
fanzine – BLAG. It introduced me to loads of people and through it I
landed work experience at i-D magazine when I was 18 (the youngest
person they’d accepted back then). I
learned so much in two weeks and it was great to have mentors who were
fun and rebellious. I went onto the London College of Printing, but
hated every minute I was there so I left after three months and through
BLAG found myself working in the music industry. There we handed over
the design to Yacht Associates for three issues and a book. Sarah and I
kept BLAG going whilst we worked in various jobs until it became full
time when I started designing it again in 2004.
As
with Sarah my experiences working with bands and film talent gave me a
different observational point of view at their interview and shoots, so
this certainly helped shape our approach to talent, editorial, shoots
and the overall look and feel of the magazine. {{
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