Back in December I was invited to be featured in Alba Botanica's first ad campaign, called "Do Good. Do Beautiful." The campaign would celebrate five women making a difference in the world through their work in areas of community service, activism and social cause.
When the agency representing Alba reached out I was instantly intrigued because it's a brand I already use (I've been using their Aloe & Green Tea Oil-Free Moisturizer for years), and because of their intention behind the campaign aligned with my values.
Our initial meeting, a Google Hangout with six of us present, was only supposed to be about 30 minutes long—instead it went a little over an hour. It was basically an interview to see if the collaboration made sense, but it didn't feel like an interview. There was great energy and we had a great conversation. Regardless of the outcome, I walked away from that meeting feeling revived because it was a great reminder of the work I'm looking to do and it was simply nice speaking with some inspiring creative people.
So I was in fact selected to be one of the ladies that would be followed for a day sharing my story as an artist on the go. From working on a lap-top in a hotel room to creating on an iPad in a coffee shop they offer a glimpse of what it's like having the world as your studio and creating work with a mission to inspire others with my artwork.
We shot for a full day with make-up at 6:00 am in my hotel room and a wrap at 5:00 pm on a chilly beach in Santa Monica.
I'm super happy with the final video. There was a lot cut from the final footage so I wanted to share a few fun outtake photos.
Me "working" in the hotel room. It was fun rolling around that comfy bed for a few hours.
Taking a coffee break and catching the sunset in Santa Monica.
And here is the video. Please be sure to check out the other four ladies here. They all have inspiring stories.